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Marshall’s Centers of Excellence

Often associated with Biology or Chemistry majors is the subject of research. The term often gets thrown around from time to time in high school and even more so in college. Students that live on my floor research with professors, organizations, or even outside companies. So, the question is: what does research look like for a business student? Apart from participating in required research studies for Marshall courses, such as the Organizational Behavior and Leadership course, there lies a plethora of research opportunities within Marshall’s Centers of Excellence. Within Marshall’s Centers of Excellence, there are 10 different research/academic centers that range across all different industries. These are the following research centers: Center for Effective Organizations (CEO), Institute for Communication Technology Management (CTM), Lloyd Greif Center for Entrepreneurial Studies, Brittingham Social Enterprise Lab, Center for Global Innovation, The Global Branding Center, The Sports Business Institute, Center for Investment Studies (CIS), Center for Global Supply Chain Management, and the Neely Center for Ethical Leadership. More specific information on each of these can be found at this link:


I’d like to touch upon a little back story for one of Marshall’s Centers of Excellence, the Brittingham Social Enterprise Lab. Although I have never personally participated within this academic center, I had the opportunity to listen to Adlai Wertman, the Founding Director of the Brittingham Social Enterprise Lab, speak to my Global Leadership Program class about his experiences prior to his USC role. He described his background in business, in which we learned that he took a crazy leap and left his twenty years of experience in corporate investment banking to move into social enterprise. He was able to spend seven years as President and CEO of Chrysalis, the only non-profit in Los Angeles dedicated solely to helping the homeless change their lives through employment. Wertman ingeniously designed a non-profit structure that essentially reversed the traditional hiring process – rather than drawing from the best of the best to train and then retain them within a corporation, Chrysalis draws from the worst of the worst to train but then fires them, so that the recently trained can find jobs elsewhere and make way for new homeless people to be employed within Chrysalis. His social entrepreneurship with Chrysalis helped pave the way for his vision of an extremely valuable social enterprise program at USC, and USC undergraduates can now minor in social entrepreneurship. This is just one example of an amazing faculty member within Marshall’s Center of Excellence.


Posted on February 1, 2017 by Amanda Douglas


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