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Most Challenging Project So Far

So far, my business (BUAD) classes have all been the ideal amount of challenging but interesting and fun. I have taken BUAD 304 (Leading Organizations), BUAD 310 (Business Statistics), BUAD 307 (Marketing Fundamentals), BUAD 280 (Accounting).

In marketing, our final project involved coming up with a new product or service idea for an existing company, then writing an essay and putting together a presentation that presented this new product/service to shareholders and company executives.

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My group and I decided to challenge ourselves by choosing to present the idea of a fingerprint scanning service for Chase bank. Our idea was for Chase to implement a fingerprinting service that allowed Chase customers to pay with their fingerprints rather than a credit card. This idea, although it may sound simple, was very complicated when it came to projecting costs, sales, and dealing with details, such as deciding which retailers we would give free fingerprint scanners to in order to create buzz around our new service.

This project was challenging, but it provided me a very valuable learning experience. My group and I put in a lot of effort in researching for our new service, writing our essay, and putting together a presentation using prezi. The presentation required that we share our idea using SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis and by presenting the marketing mix or the four P’s (Product, Placement, Price, and Promotion).

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This is just one example of a Marshall project that challenged me, pushed me to my limits, and gave me a hands-on and practical learning experience for my career.

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Posted on January 31, 2013 by Michelle

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